I joined right as the brand's new identity was created, which meant a lot of my early work was about bringing that identity into the physical stores. I designed floor stickers, front glass graphics, designs for the stands, and custom typography built specifically for the new campaigns. My work also covered storyboarding and art directing weekly commercial spots and sponsorships, shaping how the brand looked and felt across TV and social media. Alongside that, I supported the studio on brochure design, sometimes handling just the covers, sometimes the full brochures