As Art Director for the UEFA Euro sponsorship campaign, I led the design team and oversaw all creative output, from concept through final delivery. Together with John Liveris, I directed the photoshoot for social media, and either created or oversaw all the key visuals, landing pages, OOH, social media posts/stories, and web ad material across every country in the campaign.

The campaign launched alongside the brand's new identity, so a big part of the job was making sure that new identity felt fully at home in every piece we put out. The goal was to get the brand seen, and make sure everything we made actually looked like it belonged together.

Some examples below of OOH placements from Berlin and Munich.