I led art direction on a commercial shoot in Prague, working closely with the client, the Copy Creative Director, and the Film Director to keep the campaign on vision from first take to final cut. On set, that meant making creative calls in real time, adjusting as we went so everything held together the way it needed to.

Alongside the film, I directed the photoshoot for brand ambassador Libor Bouček. We wanted to move away from the usual static, posed shots and build something more dynamic: photography with real energy, not just another campaign portrait.