In Lisbon, I stepped in as acting Creative Director on set for a commercial campaign, working closely with the client, the Copy Creative Director, and the Production Director to bring the project to life. My job was making sure every creative choice served what the client actually wanted, not just what looked good on paper.

I also led the photoshoot for brand ambassador Cristina Ferreira, overseeing both the tactical shoots and the main film's photography. The focus was on capturing visuals that felt powerful and alive, something that pushed the campaign's look forward.

In post production, I handled the KVs and OOH materials, and gave feedback on music and editing to keep everything, visual and auditory, feeling like one consistent experience.